Case studies

Proof at the point of purchase.

Red Bull and Tenzing on the Bright.Blue network.

01
Red Bull
02
Tenzing
Case study

National gym estate takeover.

2.8 million impressions across 124 premium gyms. Every impression tied to a till transaction.

+120%Category growth
+34%Incremental sales
6.2×ROAS
+4.1 ptsMarket share increase
92%Happy interactions
Age range
18–24
25–34
35–44
45+
Gender
63%
37%
Sales by time of day
6am126pm10pm
Case study

Point-of-purchase trial at scale.

890,000 shoppers across 68 travel and fitness venues. Trial, repeat and share, measured live.

+16%Category growth
+28%Repeat rate
4.9×ROAS
+2.2 ptsMarket share increase
88%Happy interactions
Age range
18–24
25–34
35–44
45+
Gender
54%
46%
Sales by time of day
6am126pm10pm
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