Case studies

Proof at the point of purchase.

Red Bull and Tenzing on the Bright.Blue network.

01
Red Bull
02
Tenzing
Bright.Blue · Supplier retail media
Case study

National gym estate takeover.

2.8 million impressions across 124 premium gyms. Every impression tied to a till transaction.

+34%Incremental sales
6.2×ROAS
5.1×Incremental ROAS
+19%Category growth
+2.6 ptsShare change
14%Interaction rate
92%Happy interactions
8%Sad interactions
Red Bull × Bright.Blue
Case study

Point-of-purchase trial at scale.

890,000 shoppers across 68 travel and fitness venues. Trial, repeat and share, measured live.

+28%Repeat rate
4.9×ROAS
3.8×Incremental ROAS
+16%Category growth
+1.9 ptsShare change
11%Interaction rate
88%Happy interactions
12%Sad interactions
Tenzing × Bright.Blue
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